Simplifying Analytics & AI

A unified data platform built for change.

PDQ by Simplitics delivers production-ready orchestration, quality monitoring and active metadata from day one — on any database, any storage, any cloud.

Value in weeks, not months.No lock-in.Proven since 2016.

Trusted by

Companies already running on what we build

  • Entercard
  • OKQ8
  • Collecct
  • Nobina
  • Svenska Lotterier

Technology-agnostic by design

The platform sits on top of your stack — not the other way around.

Change the database, change the storage, change the cloud. The model, the logic and the metadata come with you. That is what turns vendor leverage from a talking point into a fact.

  • Any database
    • Databricks
    • Redshift
    • SQL Server
    • Fabric
    • Synapse
    • Snowflake
  • Any storage
    • Azure Blob
    • Amazon S3
    • Google Cloud Storage
    • MinIO
  • Any cloud
    • Azure
    • AWS
    • Google Cloud

Business value

Five reasons to choose PDQ

Not features. Outcomes — phrased so they survive the trip to a CFO.

  1. 01

    Lower total cost of ownership

    Fewer specialists. Less maintenance. No separate documentation projects — the design is the code. No drift between documentation and reality, ever.

  2. 02

    Full operational transparency

    Audit, trace and explain every data point. Compliance is built in — driven by an Active Metadata Engine that runs the system rather than merely describing it.

  3. 03

    Adapt without rebuilding

    New products, acquisitions, reorganisations — the data model absorbs the change. Ensemble modelling makes schema evolution a configuration change, not a rewrite.

  4. 04

    Negotiate from strength

    No switching costs. Full vendor leverage. The platform sits above the database, above the storage, above the cloud — swap any layer whenever it suits you.

  5. 05

    Value in weeks, not months

    Production-ready orchestration, quality monitoring and profiling from day one. Not months of scaffolding before your first pipeline.

Where we are going

We already simplified the engineering.
Now we are simplifying the understanding.

Model capability is no longer the bottleneck. What is missing is semantic context — the structure, meaning and language that tie data to the business. That is where we focus next.

  • Semantic layer

    Business users should understand their own data without waiting for IT to translate. Self-service that actually works — because the meaning lives in the platform, not in a wiki nobody reads.

  • Sovereign cloud

    EU data in EU hands. For regulated industries that means shorter sales cycles and fewer compliance questions.

  • Text-to-SQL on 6NF

    Ask questions of your data in natural language. Not just analysts — product managers, finance, operations. When the underlying model is normalised to 6NF, the AI can reason about data instead of guessing.

Client cases

Two engagements, two clear outcomes

6 mo to full delivery

Nobina

From bottleneck to driving force

Month-long reporting cycles replaced by new reports in hours. A new centralised data warehouse on Azure and a full Power BI implementation delivered in six months. Power BI is now used daily across the organisation, and the platform is the foundation for what comes next — including a planned supplier portal.

0.5 FTE to run and develop it

Svenska Lotterier

From on-premise lock-in to cloud flexibility

An on-premise solution replaced by a modern platform on Azure. Maintenance and development are now handled with 0.5 FTE instead of the previous 2–3 FTE. Deeper customer insight, the ability to analyse churn, and considerably more effective marketing communication.

Want to see PDQ on real data?

We would rather show than tell. A walkthrough takes an hour and starts from your stack, not our demo.

Book a walkthrough