Platform

PDQ — the core of a unified data platform

PDQ combines advanced automation with end-to-end active metadata management. It is the foundation for data operations that are efficient, transparent and fully automated.

By integrating PDQ into your infrastructure you ensure that modelling, quality, versioning, integration, code generation and orchestration hold together as one unit — not as a collection of loosely coupled tools.

PDQ by Simplitics

Architecture

From source to delivered value

Ingest, Data Lake Storage and Data Warehouse Automation in one coherent flow — with catalogue, monitoring, orchestration, automation, observability and traceability across the whole chain.

Data catalogueMonitoringOrchestration AutomationObservabilityTraceability
Data sources
  • Files
  • APIs
  • Streams
  • Databases
Ingest
Ingest Agent
DLS
Landing Raw Archive
Trusted Profile
DWA
Published Integrated Business
Delivery
  • Reports & BI
  • APIs
  • AI & ML
  • SQL access
Any database
  • Databricks
  • Redshift
  • SQL Server
  • Fabric
  • Synapse
  • Snowflake
Any storage
  • Azure Blob
  • Amazon S3
  • Google Cloud Storage
  • MinIO
Any cloud
  • Azure
  • AWS
  • Google Cloud

PDQ's reference architecture. Every step is driven by active metadata, which makes the flow traceable from data source to delivered report.

Capabilities

What the platform actually does

Modelling and code generation

The data model is the source. Load logic, historisation and structures are generated from it — consistently, auditably, and without hand-written ETL that drifts apart over time.

Quality and profiling

Profiling and quality rules run as part of the flow, not as an afterthought. Anomalies are caught where they occur and stop what needs stopping.

Orchestration and operations

Dependencies, run order, re-runs and alerting are handled centrally. Production-ready from day one instead of months of scaffolding.

Active metadata

The metadata does not just describe the system — it runs it. Lineage, versions and compliance are by-products of execution, not separate projects.

Layers

DLS and DWA — what happens where

  1. Ingest

    Into the platform

    The ingest agent pulls data from files, APIs, streams and databases and lands it in Landing without altering it.

  2. DLS

    Data Lake Storage

    Landing → Raw Archive → Trusted, with Profile alongside. Raw data is preserved unchanged; quality assurance happens on the way to Trusted.

  3. DWA

    Data Warehouse Automation

    Published → Integrated → Business. From quality-assured source data to an integrated, historised model and finally a business-facing delivery layer.

  4. Delivery

    Out to the business

    Reports, APIs, dashboards, AI and ML workflows and direct SQL access — all from the same quality-assured foundation.

Want to see PDQ on real data?

We would rather show than tell. A walkthrough takes an hour and starts from your stack, not our demo.

Book a walkthrough